How I Work | Rudi Doku
How I work

The framework underneath
everything I do.

This is an honest account of what I actually believe about change, and what those beliefs mean in practice, whether the work is therapy, coaching, or leadership development.

Rudi Doku, coach and somatic therapist
15+ Years in corporate consulting
10+ Years coaching across five continents
5 Modalities, each personally walked first

Four levels of change

Most people who come to this work have already done a lot of thinking. They understand the pattern. They can name what's happening. What they haven't been able to do is shift it.

The integral coaching tradition I trained in at New Ventures West identifies four distinct levels at which change can happen. Only the deepest is self-generating and durable.

  • Reflection

    Insight

    Necessary but not sufficient. Seeing things differently is the starting point. Without embodied change beneath it, insight stays cognitive and doesn't hold under pressure.

  • Doing

    Goal and accomplishment

    One-time only. You may achieve the goal and learn nothing transferable. Not self-correcting or self-generating.

  • Learning

    New skills and competencies

    A bundle of capacities. Valuable, but horizontal. You become better at the same thing rather than developing a genuinely new way of being.

  • Being

    Ways of being

    Felt in the body. A conscious presence to whatever is happening. Change that is self-generating, self-correcting, and durable. This is where the work aims.

Habits are embodied. Life has a gravitational pull toward what we're used to. Change that doesn't reach the body eventually reverts.


Three practices, one thread

The frameworks I use are not interchangeable. Each addresses a distinct dimension of how people get stuck and how change actually happens. Together they form a coherent methodology, not a collection of techniques.

Somatic Experiencing
Works directly with the nervous system. Unresolved activation stored in the body shapes behaviour in ways we're often unaware of. SE creates conditions for the system to complete what it started and settle into something more spacious.
Internal Family Systems
Maps the different parts of us that show up under pressure. Parts are protective strategies, approached with curiosity rather than override. The goal is access to Self-energy, which becomes more available as the nervous system settles.
Integral Coaching
Holds the developmental dimension. People don't just get better at things. They change in kind: the way they make meaning, the complexity they can hold, the range of who they can be. This is vertical development.

Six streams of intelligence

Before designing the work, I need to understand where someone actually is. The six streams framework gives me a map for that. Each stream represents a distinct capacity. Most high achievers are highly developed in one or two and significantly underdeveloped in others. The work is designed accordingly.

Cognitive
The capacity to understand breakdowns, name them accurately, and choose the right frame. Not IQ. The ability to observe, synthesise, and translate understanding into action.
Emotional
The ability to be with a wide range of emotions without acting from them. Moods open or close possibility. This stream develops the capacity to use emotional information intelligently rather than be run by it.
Somatic
A language for the wisdom of the body. Thirty repetitions creates familiarity. Three hundred creates muscle memory. Three thousand creates embodiment. This is what we're building toward.
Relational
Knowing who you become in the presence of another. The capacity to stay present, manage conflict, and sustain relationships without losing yourself in them.
Spiritual
Connection to something beyond the ego. What de-centres us and how we return to centre. This stream keeps both the practitioner and the work honest.
Integrating
Moving from compartmentalisation toward unification. Noticing dissonance across all streams and finding a way to hold it. Includes shadow work: the parts of ourselves we don't acknowledge, whose energy shapes us regardless.

Why regulation is the foundation

Polyvagal Theory, developed by Stephen Porges, explains a great deal about why high performers can be simultaneously driven and disconnected. The autonomic nervous system operates in a hierarchy: ventral vagal is where connection, curiosity, and genuine rest live; sympathetic activation is mobilisation; dorsal vagal is shutdown and collapse.

When someone is chronically dysregulated, their window of tolerance narrows. Small things feel large. The range of available response shrinks. The parts of themselves they most want access to become less available. Regulation is not a luxury. It is the foundation on which everything else is built.

The goal isn't to feel less. It's to feel more, with something stable underneath.


Six things I believe about the work itself

Theory tells you what is true. Beliefs tell you how to act on it. These six shape every session, every engagement, every decision about pace and structure and what to attend to.

  • 01 On change

    Insight is the beginning, not the destination.

    Most people I work with aren't short on self-awareness. They can tell you exactly what their pattern is. They know they shut down under pressure, or push too hard, or hold back when they should speak. Knowing hasn't fixed it.

    That's because insight lives in the mind, and the pattern often lives somewhere else: in the body, in the nervous system, in a response that formed long before someone had words for it. Stay intellectual and it stays interesting. It doesn't change anything.

    This is why I work somatically, not as an add-on, but as a core part of the work. The body holds information the mind can't always get to. Listening to it is one of the most reliable ways I know to create change that actually sticks.

  • 02 On curiosity

    The presenting issue is rarely the whole issue.

    Someone comes saying they need to be a better communicator. Or they want to manage their time. Or there's a difficult relationship at work that keeps costing them. These things are real. They're usually the surface of something more interesting underneath.

    My job isn't to solve the presenting issue as fast as possible. It's to stay curious about what's generating it: the belief underneath the behaviour, the fear underneath the avoidance, the part of someone that's been running the show without their knowing.

    I'm not trying to make someone a better version of who they're performing. I'm interested in who they are when the performance isn't necessary.

  • 03 On development

    People aren't problems. They're systems that made sense at some point.

    The patterns that cause the most trouble, conflict avoidance, limited range, difficulty being challenged, almost always made sense once. They were adaptations. Responses to real circumstances that asked something specific of a person.

    I don't treat those patterns as defects. I'm trying to understand how someone got here, and whether what got them here is still serving them, or whether they've outgrown it. That distinction changes the quality of the relationship. And it changes what becomes possible.

  • 04 On the relationship

    The container matters as much as the content.

    The most important variable in any engagement isn't the framework or the tool. It's whether the person feels safe enough to be honest, with me and with themselves.

    That kind of safety doesn't just happen. It means being transparent about what I'm noticing, checking whether the work is landing, being willing to name what's happening between us when that's what's most useful. I take the relational dimension seriously, not because it's soft, but because that's where the most significant movement tends to happen.

  • 05 On pace

    Real change doesn't move in a straight line.

    Some sessions, something significant shifts. Others, the most important thing that happens is nothing breaks down: someone holds something difficult without reacting, or catches a pattern early enough to choose differently. Both count.

    I don't try to engineer breakthroughs. I try to create conditions where change becomes possible and trust the process from there. The work that moves at the right pace tends to last.

  • 06 On practice

    The session is where the insight happens. The week is where the change happens.

    We're always practising something. Every time you react the same way under pressure, you're practising that reaction. Every time you avoid the conversation, you're practising avoidance. The question isn't whether you're practising. It's whether you're doing it consciously.

    New neural pathways don't get carved by understanding. They get carved by repetition: noticing the old pattern early enough to pause, choosing a different response even when the old one feels more natural, and doing that enough times that the new response starts to feel like the default.

    So between sessions, there's always something to work with. Not homework. More like an experiment. A specific situation to pay attention to, a moment to try something different, a practice to return to when the familiar pull shows up. Session, practice, return. Repeated over time, that's what builds new capacity.

If this resonates,
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